Discover and read the best of Twitter Threads about #linkable
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Bad enough that @SensyneHealth has cost NHS Trusts nearly £15 million - Lord Drayson's claim to be 'giving something back to the NHS' lies in tatters - but what people should *really* be asking about is the MILLIONS of #patients' data the company claims to be processing...
...because, as our letter to the Trusts in April pointed out, at least some of their patients' data that they handed over is #linkable #pseudonymised data - i.e. it is #identifiable, thus #PersonalData in UK law:
medconfidential.org/wp-content/upl…
medconfidential.org/wp-content/upl…
So while @SensyneHealth's #shareholders might want to check the company's claims about the #amount of NHS patients' data it actually has, those Trusts that HAVE passed #identifiable data to #Sensyne should terminate their agreements asap - and demand certified #deletion, too...
When public attention is focused on a specific news story, you can use this as an opportunity to create #linkable content. Put your spin on any popular story to inject your content into the conversation.
nouw.com/42networks/wha… By creating content that touches on a news story, you can catch some of the already buzzing attention around the topic. And because many other websites are also covering that news story
cs.astronomy.com/members/wendyk… In the middle of a heated political campaign, The New York Times used newsjacking to produce linkable content by creating a webpage that curated over 598 DONALD TRUMP QUOTES.
