Discover and read the best of Twitter Threads about #maggi

Most recents (6)

Brand Stories- Story No. 1

1) When Sunfeast Yippee! took Maggi to Court over "Magic Masala"

#throwback #story #India
2) Back in 2010, ITC entered the instant noodle market with its brand Sunfeast Yippee! . It started with two flavours- "Magic Masala" and "Classic Masala".
3) The flavours started gaining a lot of popularity and within 3 years time Sunfeast Yippee! had captured 12.5% market share in the instant noodles market.
Read 10 tweets
India is a land of unique monopolies....
Even though there are so many "competitors" in every sector, there is a consistent market share #monopoly/#duopoly in most sectors or particular segments of those sectors!
Some very prominent examples are...


Organized Paint Industry
Duopoly - 59%

Asian Paints - 42%
Berger Paints - 17%

(appx values)

Telecom Industry
Duopoly - 62% & rising

Jio - 34%
Airtel - 28%

Vodafone has 28% as of now but every month it loses out subscribers at a fast pace to Jio & Airtel

(appx values)

Read 9 tweets
@ITCCorpCom – FMCG to hotel conglomerate, has shown this amazing feat of entering into markets / categories with strong brand having a monopoly / oligopoly & end up penetrating well into this – more in the thread below (1/22) @dmuthuk #ITC
Atta: HUL’s Annapurna was the 1st entrant into branded Atta space way back in 1998, which otherwise was a large unorganized space. General Mills followed by launching Pillsbury, both together owned nearly 100% of the organized market which was growing (2/22)
at high double digits. Then came ITC’s #Aashirvaad that changed the game of the industry. ITC took a lion’s share from the incumbent players – by 2010, Pillsburry got sidelined & Annapurna was struggling to gain share back. (3/22)
Read 22 tweets
#MoroFiles L'#ANELLO struttura militare-politica anticomunista segretissima parallela e clandestina
#SEGRETO Decl 2018

Referente politico #Andreotti
Referente Militare Gen #Otimisky #Mossad
Capo Operativo #AdalbertoTitta… ImageImage
Testimonianza di #Pedroni sul servizio supersegreto #ANELLO al Trib Brescia nel processo a carico di #Maggi+altri strage #28maggio 1974 #PiazzaLoggia....l'Anello aveva finalità di seguire determinate operazioni tipo #Kappler #Moro #Cirillo (2010)… Image
Doc Comm #Mitrokhin su #AdalbertoTitta ex ufficiale Aeronautica, capo operativo de l'#Anello, canale idoneo per liberare l'Assessore Ciro #Cirillo rapito dalle #BR e che ha contattato Raffaele #Cutolo boss della nuova #Camorra per 3 volte... ImageImage
Read 3 tweets

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