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1/ My thoughts #gamedev #indiedev #marketing
Start marketing ASAP in the process. Gather and involve fans as much as possible to get them invested.
2/ Ultimately, the audience you want to market to is your fans, but you may need to market to other audiences that are easier to find as you grow your fan audience.
Finding players is more difficult than finding developers.
3/ Some developers may be potential players of your game, but not all.
SO:
Deliver value to whoever you can. Delivering value gets you an audience.
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