Discover and read the best of Twitter Threads about #mamaearthipo
Most recents (2)
It is said that the VALUE is in the eyes of the beholder so in the next 15 min, let me derive the VALUATION range for #Mamaearthipo with facts and figures.
A thread 🧵
A thread 🧵
#mamaearth became the 1st unicorn in 2022 with signs of profitability and is likely to be the 1st new age D2C Startup to have an IPO after audiotech brand #Boat withdrew its IPO plans earlier this year citing uncertain market; it is imp to understand the positioning of #Mamaearth
Although D2C Startups command a higher Valuation, approx 60% of the Sales of #mamaearth comes from third party e-commerce marketplace including Amazon, Flipkart and Nykaa
Honasa Balance Sheet shows huge Trade receivables of 141 Cr which shows that it is dependent on offline sales
Honasa Balance Sheet shows huge Trade receivables of 141 Cr which shows that it is dependent on offline sales
In every MLM scheme, you need a Product to be marketed where the early participants gains whereas the last entrants lose money and are struck
In case of #Mamaearthipo , the "shampoo" is not the Product but the "Founders" are the Product.
Lets understand the Game!
A thread(1/n)
In case of #Mamaearthipo , the "shampoo" is not the Product but the "Founders" are the Product.
Lets understand the Game!
A thread(1/n)
1. The Startup has raised $126 million ( 1000 Cr ) in 8 rounds to reach at the revenue of 920 Cr.
It is like paying you Rs. 100 to buy their product of Rs. 92
It is like paying you Rs. 100 to buy their product of Rs. 92
2. This game is for the Riches first wherein the early stage investors has to back the Startup to rope in more investors "but at higher Valuations" and it goes on while the Founders keep on paying ( burn cash) to make ppl buy their products to show growth
#Mamaearth
#Mamaearth
