Discover and read the best of Twitter Threads about #marketer

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Q from today's @Baremetrics webinar re when & how to hire a #marketer for your #SaaS...

To the founder who can’t afford a senior marketer (to drive strategy) and is considering hiring an agency for strategy + hiring someone junior to implement, ’d say this:

Be very careful
1. *Good* agencies, the kind that will put in the work to craft a strategy that will work for you and your customers, don’t come cheap. They may be a great option, but don’t think that you will save money going this route.
2. Don’t forget that in a SaaS biz model, marketing does not end at acquisition. Let me say that again... *ahem* marketing does not end at acquisition. Your marketer will likely be doing as much (if not more, in the beginning) to help customers evaluate and adopt your product,
Read 6 tweets

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

Read 41 tweets

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