Discover and read the best of Twitter Threads about #marketer

Most recents (4)

Rant incoming.

Anyone can do #marketing.

This is a true statement. Anyone can do marketing. Other true statements.

Anyone can cook.
Anyone can draw.
Anyone can plumb a bathroom.

But would you rather spend the time learning to do it properly or pay someone who knows what
they are doing so you can concentrate on what you know how to do best?

#marketing is a skill that a lot of people claim to have but few people actually master. Most of marketing is actually planning. I find more actual marketers are project managing campaigns than they are
rather than posting things to social media.

#marketing is not selling, but it does touch on some of the same skills. A good marketer will show your product or service in a way that gets people interested, making the job of your sales team that much easier.

Any can make a sale.
Read 12 tweets
19 #SaaSMarketing Strategies That #Bootstrapped @ahrefs To $40m ARR ๐Ÿค“๐Ÿš€๐Ÿ“ˆ
@ahrefs Strategy 1 โ€“ Product Quality Driving Word Of Mouth

From @timsoulo, CMO:

"The product that @botsbreeder (Ahrefsโ€™ CEO & Founder had built) was promoting itself like no other product I ever worked with."

It's a simple one and it's not sexy, but it is the most important ๐Ÿค“
@ahrefs @timsoulo @botsbreeder Strategy 2 โ€“ Rejecting Conventional SaaS Marketing Wisdom

๐Ÿ‘‰ No Google Analytics
๐Ÿ‘‰ No Facebook Pixel
๐Ÿ‘‰ No Email Nurturing

Why?

They focus JUST on marketing activities that move the needle ๐Ÿ“ˆ
Read 22 tweets
Q from today's @Baremetrics webinar re when & how to hire a #marketer for your #SaaS...

To the founder who canโ€™t afford a senior marketer (to drive strategy) and is considering hiring an agency for strategy + hiring someone junior to implement, โ€™d say this:



Be very careful
1. *Good* agencies, the kind that will put in the work to craft a strategy that will work for you and your customers, donโ€™t come cheap. They may be a great option, but donโ€™t think that you will save money going this route.
2. Donโ€™t forget that in a SaaS biz model, marketing does not end at acquisition. Let me say that again... *ahem* marketing does not end at acquisition. Your marketer will likely be doing as much (if not more, in the beginning) to help customers evaluate and adopt your product,
Read 6 tweets
#Thread!

THE JOURNEY OF #AfricaTweetChat

1. ATC, @AfricaTweetChat, was launched on 1st February 2018 by @janetmachuka_ & the co-founder, @barryonyango as a platform to bring African individual brands and start-ups to one #digitalmarketing learning space.
2. The second chat was led by @Ugaman01 on 8th February on "How can #Startups leverage on #socialmedia to cost effective #marketing." The chat was successful drawing in a new audience from Uganda. #AfricaTweetChat
3. Name: @Komana_MN from Zambia. She is a charming heart and as pretty as she is, she is a Digital Marketing specialist and founder of @IdeaBizDM. She handled the topic: "Why Building a #brand needs #Content."

#AfricaCareerChat
Read 41 tweets

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