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Okay, this sets off another #branding related rant from me. Creating branding and identity systems is my bread and butter and I can understand why people would feel the need to make a #personalbrand in order to make themselves feel more marketable to customers and employers
but I think people who do this are making a mistake and concentrating on the wrong thing. I replies to this tweet in what basically sums up my philosophy towards personal branding. Do your work and your brand will build around you. If you spend too much time thinking about it
you won't actually get the work done that build real brand equity. For instance, look at really famous "personal brands" like #GaryVee or #grantcardone. They actually dont spent a lot of time talking about personal branding. They spend a lot of time talking about putting in the
