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Yesterday a friend who tells everyone "Ron's the best follow on Twitter" asked me what kind of work I do.

#marketingfail
He knows I'm a lawyer. Didn't know the rest.

I told him I'm a really-tries-cases commercial litigator who focuses on "torts of competition" - trademark infringement, unfair competition, tortious interference, etc. - and reputation-related claims.

And now, everyone knows.
FWIW he hadn't even read my profile. Never heard of @theslants case, which is fine; it's not important to most people's lives.

I wouldn't say it was a humbling moment, because as followers know, I'm not into personal growth. But it was an eye-opener. <>
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