Discover and read the best of Twitter Threads about #mausamisawesome

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We at @weatherindia are celebrating 600% growth in monthly web traffic at the end of 50 months of editorial operations.

Along the way, we saw many ups & downs! We learnt critical lessons about digital media, science writing & weather forecasting in India.

Here's a compilation👇
Four years ago, @timesbridge joined hands with @IBM to make weather & science news popular in India with the theme #MausamIsAwesome! Initially, we assumed our audience was very niche & planned to grab their attention with detailed, expertly curated features.

Alas, we were wrong!
Appetite for #ScienceWriting was no longer limited to an ‘urban-elite India’, and instead of long commentaries, readers craved quick, actionable insights!
But mainstream media had limited space for sciency content, leaving a huge void. We were quick to recognise this gap!
Read 13 tweets
Meeting people and expressing emotions has taken a backseat for now😭

On #WorldEmojiDay2020, we look at emojis that represent seasons and our #DilKaHaal to an extent.

☀️ mein 😢
🌧️ mein 😀
❄️ mein ?????

Share in comments below how would you represent seasons in emojis!
#WorldEmojiDay | Spring, the season of bloom, colour and new beginnings😍

#MausamIsAwesome Image
#Monsoons - those cloudy skies, the sound of thunder and heavy downpour - nature's way of sharing its happiness with us 🌈⛈️

#MausamIsAwesome #WorldEmojiDay Image
Read 6 tweets

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