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#Thread #IPL #MediaRights

#Viacom & #Amazon

So, as I mentioned in my previous thread, these two players – from the list of ‘Big 5’ – need a separate mention.

For the uninitiated, this is a follow-up on my previous thread, you can read 👇:



(1/25)
First things first. To set the mood for this thread, I’ll recommend listening to the Jeff Bezos song on YouTube, if you haven’t already. It’s a “masterpiece” 😊 ().

Funnily, I keep thinking, Amazon executives will be warming up listening to this.

(2/25)
Just the reference of #Viacom & #Amazon in the same sentence lays down so many subtexts.

It makes us think of so many battles within battles – Reliance vs Amazon, Mukesh Ambani vs Jeff Bezos, e-retail wars, giant market footprints, Forbes rich list, etc etc etc…

No?

(3/25)
Read 25 tweets
#Thread #MediaRights (read while you watch the game) : )

Soon as BCCI brought out the tender, you’ll must have read some fancy headlines: “Gear up for a face-off between Mukesh Ambani & Jeff Bezos”.

Very big names these are and bound to grab all the attention.

(1/25)
Yes, it is about these men but also about other players in the industry – however big or small – and they’ll all look to participate in the bidding process, or at least study it carefully – from the perspective of Package ‘C’, more than anything else.

(2/25)
Package ‘C’ (or Pkg 3) of IPL Media Rights Tender is what makes this entire bidding process extremely interesting and threatens to take the overall value to those steep numbers that the industry is busy speculating.

So, what exactly does this package entail?

(3/25)
Read 25 tweets

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