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Here’s a spending strategy that can help you scale during high competition times like Black Friday:
- Use top ads + targeting
- Use stupid high budgets
- Very low bids
- Accelerated spending
- Auto rules at ad set and ad level (turn off low performers daily, reset next day)
⬇️
- Use top ads + targeting
- Use stupid high budgets
- Very low bids
- Accelerated spending
- Auto rules at ad set and ad level (turn off low performers daily, reset next day)
⬇️
The campaign shouldn’t start spending after launch.
Gradually increase bids every hour or two until you start spending.
Goal is to beat out competition early/at low cost,then let retargeting campaigns drive purchases if they didn’t already convert in prospecting.
Gradually increase bids every hour or two until you start spending.
Goal is to beat out competition early/at low cost,then let retargeting campaigns drive purchases if they didn’t already convert in prospecting.
The automated rules will do the heavy lifting here.
FB automate rules are great but you can use tools like @revealbot to take it to another level.
Will go more in-depth on this OG strategy in the substack with examples and steps.
#metaads #bfcm
FB automate rules are great but you can use tools like @revealbot to take it to another level.
Will go more in-depth on this OG strategy in the substack with examples and steps.
#metaads #bfcm
When looking at ad performance, don’t just look at the ad as a whole.
Break it down and see what creatives, main texts, headlines, descriptions, CTAs, and landing pages are working the best.
Automate these reports and keep building on the learnings.
#metaads
Break it down and see what creatives, main texts, headlines, descriptions, CTAs, and landing pages are working the best.
Automate these reports and keep building on the learnings.
#metaads
You can automate reporting in Facebook ads reporting for free. I personally think it’s trash but ok if you want general performance.
I personally use Google Data Studio and pull in FB performance using a GDS data connector like Supermetrics (my fave) or Funnel.
I personally use Google Data Studio and pull in FB performance using a GDS data connector like Supermetrics (my fave) or Funnel.
I’ll post a substack soon on how to set this up.
Data connector is a paid tool but worth it in my option.
Side note:
You can pull in any Google platform data (ads, analytics, console, etc.) into GDS for free.
Can also pull in any data from platforms that give you API access.
Data connector is a paid tool but worth it in my option.
Side note:
You can pull in any Google platform data (ads, analytics, console, etc.) into GDS for free.
Can also pull in any data from platforms that give you API access.
