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Two years ago today, I received my first call to script & coordinate a video, combining campus 'celebrities,' to deliver critical #COVID19 messaging. The approach became a cornerstone of our comms strategy, culminating today, with our mask optional release
With my past experience building the @MIGovernment digital footprint, and strong @MichiganStateU connections, the initial concept brought on-field and on-court coaches, and campus athletics leadership, together for a cause.
Following the video's success, efforts turned to further encourage our campus community to stay home and stay safe. Our ‘Silent Campus’ video stood as a stark and stunning reminder of the gravity of the situation in that first month of #COVID19.
