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There are two things I optimize for when running @morningbrew social

1) building a community and 2) growth

here's a thread on how I approach community building

growth later
1/ The coffee mug emoji

This is by far MB’s most powerful community signal

If a picture speaks a thousands words, this emoji speaks a thousand characters

☕️ IS Morning Brew at this point

It conveys you read, work at, or love the Brew, all without saying a word
2/ Consistent responses

MB gets nearly 10,000 mentions every month so it's hard to respond to everybody

but you have to in order to build brand affinity

so I created a consistent reply i could reuse

you compliment the Brew, you get a 🤝☕️

@fridaybeers was my inspo for this
Read 12 tweets

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