Discover and read the best of Twitter Threads about #newsseo

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Podcasts are the best vehicle to soak up knowledge from the top minds in SEO.

SEOs benefit most from the experiences, insights, and lessons of others.

Here are the 9 most valuable lessons I've learned from my guests on Season 5 of the Rankable Podcast:
Ep. 72 @chimammeje - Topic Clusters

Combining articles vs topic clusters:

β€’ Use KeywordsEverywhere to find related topics and group keywords
β€’ Find what keywords rank on one page
β€’ Build mini topic clusters by using subheads within your topic cluster

@chimammeje Ep. 73 @Suzzicks - Entity-first SEO

Instead of focusing on language for indexing, Google has shifted to a focus on entities.

Using entities allows Google to provide better results regardless of language.

Relationships and concepts transcend words.

Read 12 tweets
Over the years I've performed over fifty SEO audits for news publishing websites, and these are the most common issues I find (that are worth fixing):

A #NewsSEO thread... (1/11)
NewsArticle structured data is usually implemented the right way.

However, images defined in the SD - both the article featured image and the publisher logo - are often the wrong sizes and aspect ratios.

This can limit visibility, especially in Discover. (2/11)
While most publishers use tags to some degree, their is often little structure or sense to it and left to journo's discretion.

In-article linking to tag pages is often non-existent. This is a lost opportunity, due to the power of internal links. (3/11)…
Read 11 tweets
Do you think about your homepage?

Hey there πŸ‘‹. I’m @shelbyblackley, SEO Manager for @mashable & co-creator of #WTFisSEO?, a newsletter that helps news publishers do search better. πŸ€“

SEO for news is complex. But your homepage is a secret to ranking.

#SEOThread Image
We spend hours upon hours optimizing our daily articles so Google will rank them in Top Stories, Google News, and Discover.

We focus a ton on optimizing the:
β˜‘οΈ Headlines
β˜‘οΈ Decks
β˜‘οΈ Slugs/URLs

of our daily news files.

#SEOThread @shelbyblackley
We wait patiently for Google to index the URL.

But what if there was a faster way for Google to find that fresh, new story you just published? πŸ€”πŸ€”

The crawlers need to get to it somehow. 🧐

Enter your homepage. πŸ”—

#SEOThread @shelbyblackley
Read 10 tweets

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