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Last session yesterday at @theunified was a 75-minute PR bootcamp panel moderated by @DevinParr. Key takeaways and my hot takes to follow here. #uwgs @ColangeloPR @TankWinery @beckhopkinswine #noelburgess
Traditional PR/earned media: what are the key stories I want to tell and what am I am expert on? #uwgs
Owned media: don’t sleep on recipes! Where does “text” come in? Is printed collateral still relevant? Or can QR codes replace some/all of that? #uwgs
