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Happy Friday! Let's walk through a fun #CX comparison that my Friend just experienced. (Photos are from her and used w/ permission.) Thread:

Friend got her first puppy (Millie) and is doing a great job learning how to take care of Millie's needs.
She signed up for BarkBox, and the first one arrived while Millie was teething and really uncomfortable. One of the toys in the box totally saved Friend's life - Millie loves it and won't put it down and is feeling much better with it.
Friend was so impressed with BarkBox's selection and care, that she messaged them.

They offered live chat, but also a text service - thoughtful, since we all have our phones on our persons 24/7.

So she texted:
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