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Ok let me wade into the climate comm/polarization/communicating to conservatives conversation. I’ll admit I may have a sourer outlook on this than others in the field, but it’s borne out of my research (tinyurl.com/y7xpr39w) and how I understand polarization to work 1/
On that note, feel free to light me up, polisci and scicomm fam. In a nutshell: issue polarization (like on climate change) constrains the possibility for effective persuasive framing, meaning changing someone’s opinions and attitudes on that issue. 2/
This is due to motivated reasoning aka “this is who I am and I want to believe in who I am.” As many scholars have noted (holler @BrendanNyhan), motivated reasoning is a helluva thing. Once certain concepts (like I am a Republican, I am an environmentalist, I am a Knicks fan) 3/
