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I did the PR and Media skills workshop last week. I'm going to do a thread on what works for me and others.
Getting the attention of a journalist
means doing some research on their area
writing a good subject line and opening
them understanding what you do
them trusting you to give you coverage
the information you are offering is going to appeal to them, their editor, their audience
means doing some research on their area
writing a good subject line and opening
them understanding what you do
them trusting you to give you coverage
the information you are offering is going to appeal to them, their editor, their audience
Think of the general reader of the Irish Times or someone listening to Morning Ireland. Can you, in one minute describe what your business does? Can the person that heard you say what you actually do remember what you just said?
