Discover and read the best of Twitter Threads about #numberfever

Most recents (1)

Read my latest for @Bloomberg @BW: Pepsi’s “#NumberFever” was the biggest advertising promotion in history. It turned customers into millionaires and gave Pepsi the upper hand in their billion-dollar cola war with Coke. Then it went wrong. VERY WRONG. Thread: 1/6
Here’s how it went down: In 1992, Pepsi printed three-digit numbers under the bottle caps of their top-selling soft drinks. Every week Pepsi announced the winning #NumberFever number. Whoever found the winning cap was a millionaire.
It was a worldwide hit. 2/6
In the Philippines, on May 25, 1992, a TV newsreader announced the winning number: 349. There was just one problem. After an error in a bottling plant, Pepsi had released not one lucky 349 bottle cap, but 600,000.

Yes, SIX HUNDRED THOUSAND. 3/6
Read 6 tweets

Related hashtags

Did Thread Reader help you today?

Support us! We are indie developers!


This site is made by just two indie developers on a laptop doing marketing, support and development! Read more about the story.

Become a Premium Member ($3.00/month or $30.00/year) and get exclusive features!

Become Premium

Too expensive? Make a small donation by buying us coffee ($5) or help with server cost ($10)

Donate via Paypal Become our Patreon

Thank you for your support!