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Rearchitecting storage assumptions, reconceptualixing UX and migrating legacy data so your service can deliver observability for users is *extremely* hard and expensive.

Fortunately, changing your marketing copy to *say* you do observability is easy and cheap! 🤑🤥🤯
Y'all never even get to hear most of our users' most glowing quotes about @honeycombio.

Because it's usually paired with an exasperated kick at their old tools. And we don't post quotes that refer negatively to other tools in the space.
Because we aren't really going head to head with any of them; we occupy space at the nexus of monitoring, logging, tracing, and APM.

(I think these categories have a short shelf life, and will be absorbed into a single observability category in 3-5 years.)
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