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1) Memeification- The process to create a #meme-driven culture and organization. “The most powerful person in the world is the storyteller.“-Steve Jobs

I still remember there was so much emphasis during my post-grad classes on storytelling, particularly the consulting ones!
2) Consultants often need to deal with many complex real-world cases that involve numbers, analysis, interview recordings, presentations as part of the finding process in order to form the final strategic recommendations to solve a particular business problem.
3) Different people communicate differently on a specific matter, thus miscommunication often arises when there is a misalignment of explicit and implicit meaning between the sender and receiver.
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