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I often get asked “Ope, I am just starting, and I cannot afford the whole full branding Kini…what can we do?”
#ShortThread
#ShortThread
1. You don’t need a logo to have a great brand. What your logo should help you achieve is a visual reminder of the quality of service to expect when they see you outside/on the shelf—primarily, to identify you visually.
2.However, it becomes a problem if you have not built that product/service/experience that people want to identify—it could even become more problematic.
