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I see this thread from last year is getting another round of attention. Results of our randomised trial to test the effect of press releases on the news are now in-press with @BMCMedicine so stay tuned! cc @adamsrc86
We’ve just published the next step in our journey to understand the role of press releases in science news. It’s without doubt the most off-the-wall & unexpected research project I’ve ever been involved in.

Our latest foray was a real-world experiment on the news media itself.
That’s right. We did an experiment on the news.

We took press releases on health-related science, altered them before they were issued to journalists, and then studied what effect the changes we made influenced science reporting.
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