Discover and read the best of Twitter Threads about #openrates

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It’s not easy to be an email marketer in 2022.

From writing great copy and ensuring #emaildeliverability to keeping up with trends, you always have to be on your toes.

So, we decided to jot down this year’s hottest #emailmarketing trend in a quick thread for you.👇
📩#openrates are losing their relevance – and losing it fast after the #iOS15 update. Email marketers need to dig harder now and depend on click and conversion rate.
⚡️AMP emails are now mainstream as more and more brands realize the potential of interactivity inside emails.
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