Discover and read the best of Twitter Threads about #optimised
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"What's happening over in #PresidentialElection2020 A/B testing land" I hear you cry? Well Let me tell you. @JoeBiden tests an attack vs positive piece on his splash page fundraiser. 
While over on the main site he is testing mobile #optimised #fundraising on the stick bar. Mainly removing options and trying to simplify it.
Over in Trump town, he is still optimising the splash donate ask too. Fewer options this time. Kept two from the previous test that must have performed well (meet Trump donate raffle and America Vs Socialists). And added two convention orientated ones into the mix.
