Discover and read the best of Twitter Threads about #pastiadajalan

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Cara membuat social media strategy.

(a long thread, 3 SKS)
Sesuai definisi dari kamus besar Oxford, strategy adalah a plan of action or policy designed to achieve a major or overall aim.

Berarti social media strategy harus menyelesaikan sebuah masalah dan mencapai sebuah tujuan.
Masalah apa yang mau dipecahkan?
- bos minta followers naik 2x lipat
- kita launch produk baru
- nggak ada yang respon (engagement rate rendah)
- produk kita udah lama ada tapi perlu lebih dikenal lagi
- bawa traffic lebih banyak ke website
Read 22 tweets
It all started in a garage. (The inevitable clichรฉ ๐Ÿคทโ€โ™€๏ธ)

It was 2010 and we started with a mission to streamline local ojek (motorcycle taxi) services.

The hustle had begun. ๐Ÿ–– Image
We also had many side missions.

Notice the carton boxes? They were filled with wedding cards. We were distributing them across Jakarta at the request of many to-be-weds๐Ÿ˜‚

We did a lot of #PastiAdaJalan - dropping children off, fetching concert tickets for our customers, et all. ImageImage
We reached 100 orders. ๐ŸŽ‰
A picture that reminds us of where it all began...๐Ÿ™

We do more than 200 million orders a month now. ๐Ÿ”ฅ Image
Read 10 tweets

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