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βοΈ OPTIMIZATION: Improving Performance in Performance Max π― (Part 3)
While there aren't many levers to manually optimize campaigns, our job is to guide the machines. π€
Here's a breakdown of what you can do. π¦Ύ
#PPCChat #PerformanceMax
Time for a thread! 𧡠π
While there aren't many levers to manually optimize campaigns, our job is to guide the machines. π€
Here's a breakdown of what you can do. π¦Ύ
#PPCChat #PerformanceMax
Time for a thread! 𧡠π
This is the last in a 3-part series on Performance Max in which we covered:
1οΈβ£ Setup
2οΈβ£ Reporting
3οΈβ£ Optimization β¬
1οΈβ£ Setup
2οΈβ£ Reporting
3οΈβ£ Optimization β¬
ICYMI: Part 1: Setup βοΈ
HOW TO: Maximize Performance with Performance Max! π
HOW TO: Maximize Performance with Performance Max! π
REPORTING: β‘οΈ Maximize Insights from Performance Max (Part 2) π π₯
Similar to Smart Shopping, pMax is very much a black box. Not much data is available. Here are some ideas to analyze the performance. π
#PPCChat #PerformanceMax
Time for a thread! 𧡠π
Similar to Smart Shopping, pMax is very much a black box. Not much data is available. Here are some ideas to analyze the performance. π
#PPCChat #PerformanceMax
Time for a thread! 𧡠π
This is the second in a 3-part series on Performance Max in which we'll cover:
1οΈβ£ Setup
2οΈβ£ Reporting β¬
3οΈβ£ Optimization
Signup to be notified here when the next threads drop:
π jxtgroup.com/performance-maβ¦
1οΈβ£ Setup
2οΈβ£ Reporting β¬
3οΈβ£ Optimization
Signup to be notified here when the next threads drop:
π jxtgroup.com/performance-maβ¦
ICYMI: 1οΈβ£ Setup: How to set up Performance Max campaigns the right way; see the below thread! π
HOW TO: Maximize Performance with Performance Max! π
We've been testing Google Ads Performance Max campaigns since it was released in beta.
We've learned a lot since then. Sharing it all here now!
#PPCChat #PerformanceMax
Time for a thread! 𧡠π
We've been testing Google Ads Performance Max campaigns since it was released in beta.
We've learned a lot since then. Sharing it all here now!
#PPCChat #PerformanceMax
Time for a thread! 𧡠π
This is part one of a 3-part series on Performance Max in which we'll cover:
1οΈβ£ Setup
2οΈβ£ Reporting
3οΈβ£ Optimization
Signup to be notified here when the next threads drop:
π jxtgroup.com/performance-maβ¦
1οΈβ£ Setup
2οΈβ£ Reporting
3οΈβ£ Optimization
Signup to be notified here when the next threads drop:
π jxtgroup.com/performance-maβ¦
β WHAT IS: Performance Max? β
pMax is an all-in-one campaign type that displays ads across all of Google's channels β YouTube, Display, Search, Shopping, Discover feed, Gmail, and Maps.
Note: Smart Shopping and Local campaigns will be depreciated and rolled into pMax shortly.
pMax is an all-in-one campaign type that displays ads across all of Google's channels β YouTube, Display, Search, Shopping, Discover feed, Gmail, and Maps.
Note: Smart Shopping and Local campaigns will be depreciated and rolled into pMax shortly.
If you're measuring #PerformanceMax by the ROAS in your #GoogleAds account, you're missing half of the story.
PMax gives you more than what you're seeing. Remember that it runs heavy on YouTube, GSP (Gmail Sponsored Promotions), Display, and Discover.
There are non-click conversions that happen but never interacted on a click basis with Google Ads.
There are non-click conversions that happen but never interacted on a click basis with Google Ads.
Look at your Analytics on the date when PMax campaign started until yesterday, and compare it to the previous period.
Look into your organic, direct, and referral traffic, email, and paid search.
Look into your organic, direct, and referral traffic, email, and paid search.
Storytime thread π
When I was about eight years old, I was really good at chess. I would go to school, and during breaks, Iβd play with my classmates and beat them all.
Until Julius.
When I was about eight years old, I was really good at chess. I would go to school, and during breaks, Iβd play with my classmates and beat them all.
Until Julius.
Turned out Julius was good. So good, in fact, he destroyed me. Four times. Consecutively.
The funny thing is Julius rarely played chess! So, I asked him how he was so good. He said, βMy dad taught me why and when to move each piece.β
The funny thing is Julius rarely played chess! So, I asked him how he was so good. He said, βMy dad taught me why and when to move each piece.β
To be honest, I didnβt get it.
But now I realize he beat me, not because he was more experienced, but because he made better choices with whatever options he had.
But now I realize he beat me, not because he was more experienced, but because he made better choices with whatever options he had.
