Discover and read the best of Twitter Threads about #performancemax

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β˜„οΈ OPTIMIZATION: Improving Performance in Performance Max πŸ’― (Part 3)

While there aren't many levers to manually optimize campaigns, our job is to guide the machines. πŸ€–

Here's a breakdown of what you can do. 🦾

#PPCChat #PerformanceMax

Time for a thread! 🧡 πŸ‘‡
This is the last in a 3-part series on Performance Max in which we covered:

1️⃣ Setup
2️⃣ Reporting
3️⃣ Optimization β¬…
ICYMI: Part 1: Setup βš™οΈ

HOW TO: Maximize Performance with Performance Max! πŸ“ˆ
Read 26 tweets
REPORTING: ⚑️ Maximize Insights from Performance Max (Part 2) πŸ“ˆ πŸ”₯

Similar to Smart Shopping, pMax is very much a black box. Not much data is available. Here are some ideas to analyze the performance. πŸ“Š

#PPCChat #PerformanceMax

Time for a thread! 🧡 πŸ‘‡
This is the second in a 3-part series on Performance Max in which we'll cover:

1️⃣ Setup
2️⃣ Reporting β¬…
3️⃣ Optimization

Signup to be notified here when the next threads drop:
πŸ‘‰ jxtgroup.com/performance-ma…
ICYMI: 1️⃣ Setup: How to set up Performance Max campaigns the right way; see the below thread! πŸ‘‡
Read 16 tweets
HOW TO: Maximize Performance with Performance Max! πŸ“ˆ

We've been testing Google Ads Performance Max campaigns since it was released in beta.

We've learned a lot since then. Sharing it all here now!

#PPCChat #PerformanceMax

Time for a thread! 🧡 πŸ‘‡
This is part one of a 3-part series on Performance Max in which we'll cover:

1️⃣ Setup
2️⃣ Reporting
3️⃣ Optimization

Signup to be notified here when the next threads drop:
πŸ‘‰ jxtgroup.com/performance-ma…
❓ WHAT IS: Performance Max? ❓

pMax is an all-in-one campaign type that displays ads across all of Google's channels – YouTube, Display, Search, Shopping, Discover feed, Gmail, and Maps.

Note: Smart Shopping and Local campaigns will be depreciated and rolled into pMax shortly.
Read 27 tweets
If you're measuring #PerformanceMax by the ROAS in your #GoogleAds account, you're missing half of the story.
PMax gives you more than what you're seeing. Remember that it runs heavy on YouTube, GSP (Gmail Sponsored Promotions), Display, and Discover.
There are non-click conversions that happen but never interacted on a click basis with Google Ads.
Look at your Analytics on the date when PMax campaign started until yesterday, and compare it to the previous period.
Look into your organic, direct, and referral traffic, email, and paid search.
Read 5 tweets
Storytime thread πŸ‘‰
When I was about eight years old, I was really good at chess. I would go to school, and during breaks, I’d play with my classmates and beat them all.
Until Julius.
Turned out Julius was good. So good, in fact, he destroyed me. Four times. Consecutively.
The funny thing is Julius rarely played chess! So, I asked him how he was so good. He said, β€œMy dad taught me why and when to move each piece.”
To be honest, I didn’t get it.
But now I realize he beat me, not because he was more experienced, but because he made better choices with whatever options he had.
Read 8 tweets

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