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When @Nestle (which is amongst top 2 pet food makers globally) decided to introduce its pet food in India, the India unit - @NestleIndia was not as convinced.

4 years down the lane, market has dramatically changed and NestlĂ© India now sees an opportunity too hard to miss. A đŸ§”:
What changed? The pandemic.

#Pethumanisation was a trend already building up but with the devastations caused by this covid, emotional reasons - such as changing family dynamics, need for companionship as well as practical ones - hybrid work mode, led to surge in pet adoption.
Larger corporations like Nestlé and Emami want to be part of the ecosystem. Even startups in the space like Wiggles, Heads Up for Tails, etc are seeing VC investments.
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