Discover and read the best of Twitter Threads about #pivottovideo
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Here is how #platforms die: first, they are good to their users; then they abuse their users to make things better for their business customers; finally, they abuse those business customers to claw back all the value for themselves. Then, they die. 1/ 
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/01/21/pot… 2/
pluralistic.net/2023/01/21/pot… 2/
I call this #enshittification, and it is a seemingly inevitable consequence arising from the combination of the ease of changing how a platform allocates value, combined with the nature of a "two sided market." 3/
In "Social Quitting," my latest @LocusMag column, I analyze the precipitous #VibeShift of the dominant social media platforms: how we so quickly went from wondering how to get shut of them to asking where we go now that we're all ready to quit.
locusmag.com/2023/01/commen… 1/
locusmag.com/2023/01/commen… 1/
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2023/01/09/wat… 2/
pluralistic.net/2023/01/09/wat… 2/
The core of the argument revolves around #surpluses - that is, the value that exists in the service. For a user, surpluses are things like "being able to converse with your friends" and "being able to plan activities with your friends." 3/
