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A #PlainLanguage summary of "Six Ways of Looking at Fractal Mechanics" (Full article: catalystjournal.org/index.php/cata…)

This will be both a plain language summary and a plain language story about why I wrote this paper, and how I wrote it.

This essay was very hard to write. Many people read it before it was finally published. Reviewers, people who read work before it is published and suggest changes, did not like my first draft. I wrote and rewrote this paper many times.

I like it, in the end. But I am sorry that it is just as difficult to understand as it was to finish. I am going to try to summarize this one in plain language. I will probably have to try again when I am better at plain language writing.

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Margot Bloomstein

@mbloomstein

So what's in #TrustworthyBook? THANK YOU FOR ASKING. The three-part framework draws from interviews and examples with brilliant, thoughtful, and generous leaders in marketing, design, and content strategy. Here are some of the highlights! 🧵

https://twitter.com/mbloomstein/status/1366742767158910976

@BananaRepublic

Trust starts by maintaining a distinct and consistent voice, visually and verbally. Who better to unpack that idea than the original creative and editorial team at @BananaRepublic? Remember their catalogs? #TrustworthyBook offers lessons from them for so many content types. 2/20

@Mailchimp

As your product roadmap, services, and brand itself evolve over time, you need tools to maintain your audience’s confidence. @Mailchimp teaches us about the challenges of growth and the value of creative and editorial guardrails for content creators and users alike. (3/20)

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GAVNet

@GAValueNetwork