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Building the right product, and building it right.

Companies that experiment are more successful as data shows.

#pmf22 talk

More on this in a thread. ImageImage
Move from an agile way of development into an experiment-driven development.

Start with quickly validating the idea itself, deliver the solution in frequent releases, and measure results and quantify the real impact. ImageImage
It's NOT A/B test!

It's A/B/N testing. Actual name is Split test.

Sadly most companies test only 2 variations. Probably they're testing an idea that came up in the company to see if it makes impact.

But multiple variations lead to greater success! Test multiple variations! ImageImage
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