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Having a social media presence for your podcast is necessary (and can even be fun).
But PLEASE know that it most likely won't bring you large-scale conversions from scrollers to listeners.
Here's what social media DOES do:
🧵🧵
But PLEASE know that it most likely won't bring you large-scale conversions from scrollers to listeners.
Here's what social media DOES do:
🧵🧵
✅Reminds your already-existing listeners that you have a new episode
✅Shows potential listeners that you're active on social, which is an indicator that your podcast is active
✅Gives a glimpse into the aesthetic of the show, visually, which is often an indicator of quality
✅Shows potential listeners that you're active on social, which is an indicator that your podcast is active
✅Gives a glimpse into the aesthetic of the show, visually, which is often an indicator of quality
✅If a potential listener stumbles upon your page and is served a well-placed link in your bio, it makes it easy for them to check out your show
✅Social is a big networking opportunity. Especially Twitter for podcasters.
✅Social is a big networking opportunity. Especially Twitter for podcasters.
