Discover and read the best of Twitter Threads about #positioning
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1/1 A thread offering some reflections on the #SydneyOutbreak of #COVID19 #DeltaVariant and ending the #SydneyLockdown from a #socialmarketing perspective.
First, behaviour is driven by more than individual psychology & trying to motivate people to do ‘the right thing’.
First, behaviour is driven by more than individual psychology & trying to motivate people to do ‘the right thing’.
2/14 The socio-cultural & structural environment also shape people’s behaviour 🙄 Yet, this receives less attention in policy & health behaviour change efforts. This is where a Strategic Social Marketing can come in. au.sagepub.com/en-gb/oce/stra…
3/14 Social marketing uses #marketing & #SocialSciences principles to encourage health #behaviourchange. And it has been used before to tackle pandemics 🤔 ncbi.nlm.nih.gov/pmc/articles/P…
