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👋🏻 from #SXSW — I’ll try to share highlights / insights from some of the panels I’m attending. First up:

🎤‘Post-Brands Era: How Brands Spark Social Movements’ at @sxsw 2022

💭 Cultural relevance is the new currency —> Brands need to build & sustain long term social change. ImageImage
Key Elements of Social Movements (#metoo #BlackLivesMatter #ClimateCrisis)

—A group of people working together with a common social, political or cultural goal
—A moment becomes a movement when it accomplishes collective power
—Establishes a mass platform for action

#SXSW Image
Key Elements of POST- BRANDS:

1. NOT A COMPANY WITH A MISSION,
BUT A MISSION WITH A COMPANY

2 A COLLECTIVE IDENTITY THAT WILL
PROMOTE LONG TERM SOCIAL CHANGE

3 A MASS PLATFORM FOR ACTION
THAT WILL PROMOTE BEHAVIOURAL CHANGE

#SXSW Image
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