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👋🏻 from #SXSW — I’ll try to share highlights / insights from some of the panels I’m attending. First up:
🎤‘Post-Brands Era: How Brands Spark Social Movements’ at @sxsw 2022
💭 Cultural relevance is the new currency —> Brands need to build & sustain long term social change.
🎤‘Post-Brands Era: How Brands Spark Social Movements’ at @sxsw 2022
💭 Cultural relevance is the new currency —> Brands need to build & sustain long term social change.
Key Elements of Social Movements (#metoo #BlackLivesMatter #ClimateCrisis)
—A group of people working together with a common social, political or cultural goal
—A moment becomes a movement when it accomplishes collective power
—Establishes a mass platform for action
#SXSW
—A group of people working together with a common social, political or cultural goal
—A moment becomes a movement when it accomplishes collective power
—Establishes a mass platform for action
#SXSW
Key Elements of POST- BRANDS:
1. NOT A COMPANY WITH A MISSION,
BUT A MISSION WITH A COMPANY
2 A COLLECTIVE IDENTITY THAT WILL
PROMOTE LONG TERM SOCIAL CHANGE
3 A MASS PLATFORM FOR ACTION
THAT WILL PROMOTE BEHAVIOURAL CHANGE
#SXSW
1. NOT A COMPANY WITH A MISSION,
BUT A MISSION WITH A COMPANY
2 A COLLECTIVE IDENTITY THAT WILL
PROMOTE LONG TERM SOCIAL CHANGE
3 A MASS PLATFORM FOR ACTION
THAT WILL PROMOTE BEHAVIOURAL CHANGE
#SXSW
