Discover and read the best of Twitter Threads about #productmarketing
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Does product marketing make sense for makers
& one person holding companies ?
I think it does.
It lives at the intersection of three skills.
A mini thread đ§”
#productmarketing
& one person holding companies ?
I think it does.
It lives at the intersection of three skills.
A mini thread đ§”
#productmarketing
Skill 1:
Storytelling -
â Narrative about 'You'
â Positioning with your users
â Messaging - Packaging your product story
â UX
â Copy
Storytelling -
â Narrative about 'You'
â Positioning with your users
â Messaging - Packaging your product story
â UX
â Copy
Skill 2:
Distribution -
â Audience building,
â Micro content - social media, email
â Cold outbound
â Own media - personal website & writings
â Community engagement - useful posts
â Content kit - screenshots, gated freebies, long form posts
Distribution -
â Audience building,
â Micro content - social media, email
â Cold outbound
â Own media - personal website & writings
â Community engagement - useful posts
â Content kit - screenshots, gated freebies, long form posts
âMatt, I need to hire a product marketer. What should I look for?â. I'm asked this all the time. Spoiler, itâs not a simple answer.
In a role thatâs expected to wear many hats + be a jack of all trades, donât fall into the trap of hiring masters of none.
A #productmarketing đ§”
In a role thatâs expected to wear many hats + be a jack of all trades, donât fall into the trap of hiring masters of none.
A #productmarketing đ§”
Having been both a PMM + PMM leader, Iâve built high-performing teams at 3 x đŠs. I made some great hires + some not-so-great hires along the way. đ
With some wins + many mistakes under my belt, here are the top 10 traits that consistently separate the best PMMs from the rest.
With some wins + many mistakes under my belt, here are the top 10 traits that consistently separate the best PMMs from the rest.
1ïžâŁ They are exceptional communicators - written, verbal, and visual - internally and externally. If you can't get a message across effectively, you'll struggle to progress in your career.
Daily Bookmarks to GAVNet 12/16/2021 greeneracresvaluenetwork.wordpress.com/2021/12/16/daiâŠ
Let's get real: the American Rescue Plan was the best economic policy in forty years
stayathomemacro.substack.com/p/lets-get-reaâŠ
#AmericanRescuePlan, #FiscalRelief, #COVID19, #RecessionRecovery, #inflation, #ConsumerSpending
stayathomemacro.substack.com/p/lets-get-reaâŠ
#AmericanRescuePlan, #FiscalRelief, #COVID19, #RecessionRecovery, #inflation, #ConsumerSpending
Disinformation and Democracy
cafe.com/now-and-then/dâŠ
#disinformation, #democracy, #PartisanPolitics, #AudioTranscript
cafe.com/now-and-then/dâŠ
#disinformation, #democracy, #PartisanPolitics, #AudioTranscript
Here's a confession.
I had little to no knowledge of this thing called product marketing until about three years ago đł!
Turns out, it's one of the most important teams behind successful startups.
I had little to no knowledge of this thing called product marketing until about three years ago đł!
Turns out, it's one of the most important teams behind successful startups.
If youâve ever seen a company with well-choreographed events, great customer stories, well-informed sales and marketing teams, and just great pitches, theyâve probably got a great product marketing team working behind the scenes.
They arenât often seen from the outside, but product marketing teams form the bedrock of many successful companies today. If youâre a startup, you need to build a product marketing team.
