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1/ Thanks #ProfMelanieMilovac for having me this am to judge the New Ventures Class @INSEAD
It was fun to see teams getting their creative juices going; quick advice for those preparing to pitch:
It was fun to see teams getting their creative juices going; quick advice for those preparing to pitch:
2/ Get your audience into the customer pain point quickly! Don't waste time upfront on the $10B TAM slide; get folks to internalize the problem you're trying to solve first. Use customer interviews, survey data, anything that gets you deeper than desk research.
3/ Provide the audience with whatever nuggets of customer insight you've gleaned, and help connect that insight through to the solution you're designing. Why is your POV different from everyone else? Why is that valuable?
