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The Golden Age of UX is over. The Golden Age of Software Usability just started. :)

Obvious is not anymore obvious because everything obvious has obviously been implemented. Organisation's budget for behavioral usability testing going up. Usability becoming a core part
of Project Management Pipeline in service companies. Usability tools boon hit the market just like prototyping tools boon hit since last 4 years. Precise Usability roles and designations are surfacing in job sites. Full fledged Usability Video Training
in Lab Environment are coming up in online tutorial sites. Psychologists already have departmental presence in companies. Soon Sociologist will be officially inducted in technology companies. A lot of conferences and podcast are coming up on Anthropology.
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