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I just finished reading one of the most impactful books of our generation. It’s called ‘The #ProsperityParadox’. If you plan to operate in a poor country and haven’t read it, you must. I’m giving away a signed copy by @EfosaOjomo. But first, some key points I found interesting:
1/ Market-creating innovations that target non consumption are the most impactful kind of innovation. Each market-creating innovation creates an entire value chain of profits, jobs and positive cultural changes to support the business.
2/ What makes market-creating innovations so massively impactful is that they take goods or services categories that are only accessible to wealthy people and democratize them for millions, at a lower price point. Think cars, airplanes, computers, phones.
