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🧵 9 social media trends to improve your PR strategy in 2022 for businesses big and small...
1⃣ The pandemic impacted the best times to post on social:
Wednesday & Friday USED to be the best days. Now, Tuesdays through Thursday between 9 or 10 am are optimal.
Avoid posting on Sundays - worst day to post according to data from @SproutSocial
Wednesday & Friday USED to be the best days. Now, Tuesdays through Thursday between 9 or 10 am are optimal.
Avoid posting on Sundays - worst day to post according to data from @SproutSocial
2⃣ Tiktok takes over from Facebook
Tiktok has become the most important social network for marketing. A recent survey reported that 33% of consumers 18-29 had patronized a small business as a result of a TikTok ad in the past 12 months.
Tiktok has become the most important social network for marketing. A recent survey reported that 33% of consumers 18-29 had patronized a small business as a result of a TikTok ad in the past 12 months.
