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The BBC is running a 'fake news week'. To mark the occasion, I thought I'd do a thread. 'Fake news' is a very unhelpful term, which describes at least three different problems, which have three different solutions. #Thread
There is monetised fabrication. People knowingly pumping out rubbish ('The Pope supports Trump') because it's a way of making money through Facebook / Google's ad-revenue model. My colleague @carljackmiller covered it brilliantly here for @BBCClick bbc.co.uk/news/technolog…
This is driven in part by programmatic advertising: ad-tech follow USERS around, and advertise on sites they visit, irrespective of how truthful it is. This is where tech solutions CAN work - ie de-rank / de-monetise etc. Some evidence that's working too. engadget.com/2018/09/14/fac…
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