Discover and read the best of Twitter Threads about #publicity

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(Thread) What does #Trump know about #brand? Clearly nothing, based on this tweet. Let me explain.
First, a definition of brand. Brand is about values. It's a promise made by organizations to live up to a core set of values. The #brand of an organization is determined by how well it lives up to these stated values - in both actions and words.
The #brand of an organization is determined by key stakeholders - customers, investors, partners and employees - based on whether it lives up to the promise it made (known as a brand promise).
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