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thinking about podcast market size is exciting considering (1) terrestrial radio is a $20b ad budget market + (2) share shift data from @webby2001 begin to surface:
“AM/FM radio listened-to drops from 51% of all audio to just 26% for those who discovered podcasts.”
#RDE2018
“AM/FM radio listened-to drops from 51% of all audio to just 26% for those who discovered podcasts.”
#RDE2018
kind of wild to frame this graph, via @nwquah’s newsletter: terrestrial radio has ~260m monthly listeners. BBC’s monthly listen count of their own podcasts is ~8% of total the radio audience but growing WAY faster. 
i've been noodling on the podcasting space since early last year and one trend that's emerged: LOTs of audio sits not in a branded player but on a website. there's millions (!) of source files.
here's a good look at how fragmented audio sources exist medium.com/@GluedToTheScr…
here's a good look at how fragmented audio sources exist medium.com/@GluedToTheScr…
