Discover and read the best of Twitter Threads about #rebranding

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We are excited to announce that Blue Swan Protocol is rebranding to DeFi Blue as of Monday, March 13th 👇🧵

#BlueSwanProtocol #DeFiBlue #Rebranding Image
This rebranding represents a new phase in our journey to provide the best possible experience for our users and to reflect the absolute focus we have on DeFi, in our opinion the future of finance 🙌
With #DeFiBlue, we will continue with the mission to make wealth accessible to everyone, meaning that we will continue to build automation tools that will allow anyone to enjoy Real Yields in DeFi!
Read 8 tweets
Time to rebrand! Which of the following makes me look the least like a serial killer?

#NoCode #buildinpublic #rebranding

👇👇👇👇👇
Read 7 tweets
Like every business, Washington’s #NFL team had to consider existing #trademarks when #rebranding. According to this story, the new name is being held up by a trademark dispute (meaning someone likely holds the trademark in their industry already). . . apple.news/AGRfYxT-LTSK8J…
The Washington #RedTails very well might the new name #Snyder and his #NFL are seeking, as someone in Virginia already holds a very similar #trademark

tmsearch.uspto.gov/bin/gate.exe?f…
And in the industry of #football no less!
Read 9 tweets
Hmm...

@NHSEngland had a habit of rebranding right from the start. First itself, 'cos it didn't like being the "#CommissioningBoard":
gov.uk/government/pub…

Then, after the care.data & #HES scandals, #HSCIC became @NHSDigital...
So that @NHSX - itself a #rebranding of bits of @DHSCgovuk & @NHSEngland to deliver @MattHancock's #TechVision, probably more accurately named #DHSX - wants to call its ailing app "PPE in your pocket" is hardly a surprise.

What I'm more concerned about is the way @NHSEngland...
...despite setting itself up as the 'protector' of the #NHS brand (including its logo & trademark) appears to be actively #cobranding with @PalantirTech:
gov.uk/government/new…

So which do YOU think will have the greater lasting impact on #trust?
Read 3 tweets
[THREAD🔴🔵⚽️]
Hola la #TeamOL, aujourd’hui je vous partage le fruit de ma réflexion sur l'épineux sujet du #rebranding de l'@OL à travers un projet fictif. Je suis convaincu qu'il est possible d'être à la fois moderne et respectueux de ce qui a fait l'essence de l’OL.
Je me suis basé sur ce qui a fait la force du 1er logo de l'histoire du club : l'efficacité et la simplicité de sa composition. Je voulais vraiment conserver le côté "blason". J'ai ensuite restylisé le lion du logo actuel et étudié 3 variantes couleurs.
J'ai choisi de développer la n°1. Voici mon argumentaire
Read 14 tweets

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