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A 2021 #IOS update from #Apple let users opt out of tracking with one click. More than 96% clicked, costing #Facebook $10b in *one year*. The kicker? Even if you opted out, *Apple* *spied* on you, just like Facebook had, to fuel its own targeted ads:

pluralistic.net/2022/11/14/lux… 1/ Blind justice, holding aloft a set of unbalanced scales; in
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:

pluralistic.net/2023/02/23/sta… 2/
The fact that Apple - a company that has blanketed the world with anti-surveillance billboards - engaged in deceptive, pervasive surveillance reveals the bankruptcy of "letting the market decide" what privacy protections you should have. 3/
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