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Some thoughts on Rory Stewart’s leadership campaign #RoryWalks strategy. 1. I suspect the social media element is the main thrust, which would make it a comms-centred strategy (instead of prioritising internal jostling, for example) #thread 1/X
2. RS’s approach seems to be to define a problem; ‘politicians arent listening to what people want’, and then show how he’s addressing that problem by going out and talking to people (and filming it for dissemination). 2/X
3. By using social media, he bypasses the echo chambers of the Westminster hack/poitico bubble, and because he’s getting direct engagement with key audiences, that bubble ends up following rather than curating his messaging 3/X
