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Following up on @EADHistory's thread we want to share our work in Marketing the History Major from #AHA20 #s279. From 2013 to 2016 we had a 27% decline in major numbers; since 2016 we are up 12% for majors and up 20% when you include minors with majors. 1/19
We currently have the most juniors we've had since 2013. From 2013 to 2016 there were 39% fewer HIST majors reaching junior standing @UofOklahoma. Since 2016, there are 42% more HIST majors reaching junior standing. We're adding (avg) 2+ HIST grads, 9 majors every spring 2/19
Our work in reversing this decline has 3 aspects: curricular changes; supporting professional advising; and targeted data outreach.
Curricular: in 2009 we added 2 majors-only courses to help create community among our students + bolster their skills. 3/19
Curricular: in 2009 we added 2 majors-only courses to help create community among our students + bolster their skills. 3/19
I was part of the #AHA20 #s279 on Marketing the History major. It was a great conversation w/ Paul Deslandes (Vermont), Sarah Olzawski (@OUHistDept), Darién Davis (Middlebury), and @justin_behrend (@GeneseoHistory). Here’s a recap of @LMU_History's efforts ... 1/26
At @LMU_History, we peaked in our number of majors in spring 2011, but then saw a decline of 60%+ – a function of national trends, revisions to our University Core Curriculum that drastically cut history’s presence in it, and the creation of new majors in @LMUBellarmine. 2/26
But after hitting our low in fall 2017, we’ve seen an increase of 35% in majors, an increase of 120% in minors, and strong enrollments across all courses. How did we reverse course? A combination of curricular reform, programming and publicity efforts, and recruitment. 3/26
