Discover and read the best of Twitter Threads about #savlon
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@ITCCorpCom – FMCG to hotel conglomerate, has shown this amazing feat of entering into markets / categories with strong brand having a monopoly / oligopoly & end up penetrating well into this – more in the thread below (1/22) @dmuthuk #ITC
Atta: HUL’s Annapurna was the 1st entrant into branded Atta space way back in 1998, which otherwise was a large unorganized space. General Mills followed by launching Pillsbury, both together owned nearly 100% of the organized market which was growing (2/22)
at high double digits. Then came ITC’s #Aashirvaad that changed the game of the industry. ITC took a lion’s share from the incumbent players – by 2010, Pillsburry got sidelined & Annapurna was struggling to gain share back. (3/22)
