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Building A National InterOperable Payments BRAND for India - we've done the hard-work and built the WORLD's BEST Real-Time, Interoperable, Payments Solution!
Now let's do the simpler stuff of giving it a simple common BRAND & communicating & scaling it!
linkedin.com/pulse/building…
Now let's do the simpler stuff of giving it a simple common BRAND & communicating & scaling it!
linkedin.com/pulse/building…
It's also critical for all partners in the ecosystem to co-exist and ensure interoperability. Merchant acceptance in India is poor because everyone goes after the same merchants & few serve mass merchants with an open & interoperable mindset.
#SayNoToCash #GoDigital
#SayNoToCash #GoDigital
NPCI has already specified branding guidelines - perhaps they need to be enhanced - but Payments companies need to incorporate and support interoperability to drive volumes.
The competition isn't with each other - but CASH!
The competition isn't with each other - but CASH!
