Discover and read the best of Twitter Threads about #searchlove
Most recents (2)
How can you tell if SEO advice is good or bad?
I think I've probably put more thought into this than most, as it has always mattered a lot to me when programming #SearchLove, that we amplified great advice.
So, a 🧵
I think I've probably put more thought into this than most, as it has always mattered a lot to me when programming #SearchLove, that we amplified great advice.
So, a 🧵
Aside from just putting on a good conference, I believe this *really matters* in the real world, because I think that steps back in performance are at the root of a lot of underperforming SEO initiatives:
searchpilot.com/resources/blog…
searchpilot.com/resources/blog…
...and as SEO gets harder ( searchpilot.com/resources/blog… ) it also gets more confusing, and harder to tell the good from the bad.
#searchlove @HeatherPhysioc /1
- 4 key mistakes: 🗝️
1. Not gauging client understand (value, drawbacks, maturity) of search program 🎚️
2. Not communicating early, often, and proactively 💬
3. Becoming reactive instead of proactive (passenger versus driver) 🚘
- 4 key mistakes: 🗝️
1. Not gauging client understand (value, drawbacks, maturity) of search program 🎚️
2. Not communicating early, often, and proactively 💬
3. Becoming reactive instead of proactive (passenger versus driver) 🚘
#searchlove @HeatherPhysioc /2
4. Failing to align on expectation and outcomes 📏
Immersion workshop:
- level set with why it's important 📐
- survey that has priorities 🎯
- sample agenda (vision, stakeholder, practitioner sessions) 📅
4. Failing to align on expectation and outcomes 📏
Immersion workshop:
- level set with why it's important 📐
- survey that has priorities 🎯
- sample agenda (vision, stakeholder, practitioner sessions) 📅
#searchlove @HeatherPhysioc /3
- Create a discoverability task force (listen, root out, find skepticism and lean in) 🎶
- Use a sticky note exercise (example below) 💛
- Diagnosing client SEO maturity: moz.com/blog/seo-clien… 👩🏽⚕️
- Create a discoverability task force (listen, root out, find skepticism and lean in) 🎶
- Use a sticky note exercise (example below) 💛
- Diagnosing client SEO maturity: moz.com/blog/seo-clien… 👩🏽⚕️
