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Remember when they sneered at Geocities pages for being an unusable eyesore? True, they had some, uh, *idiosyncratic* design choices, but at least they reflected a real person's exuberant ideas about what looked and worked well. Today's web is an unusable eyesore *by design*. 1/ 
If you'd like an essay-formatted version of this thread to read or share, here's a link to it on pluralistic.net, my surveillance-free, ad-free, tracker-free blog:
pluralistic.net/2022/06/28/bar… 2/
pluralistic.net/2022/06/28/bar… 2/
Start with those fucking "sign up for our newsletter" interruptors. Email is the last federated protocol, publishers are desperate to get you to sign up to their newsletter, which nominally bypasses Big Tech's chokepoint on communications between creators and audiences. 3/
We hear a lot about how algorithms "radicalize" people, a semi-mystical process whereby "Big Data" and "Machine Learning" turn people into radical zombies who do whatever the system bids. In reality, it's a lot more banal.
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Take @alreadyeli's journey into becoming a paid Amazon reviewer, posting inauthentic reviews to help vendors game the algorithm. He signed up for a site called Rebatekey, "which offers rebates between 5% and 100% in exchange for leaving a review."
onezero.medium.com/my-bizarre-sti…
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He contacted Rebatekey customer service over Facebook Messenger. Facebook then tagged him as someone willing to write reviews for money. Even sleazier companies than Rebatekey send ads to people in this FB category offering them money for paid reviews.
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