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There are only 2 steps to audit your client's SEO revenue (excluding publishers):
-Audit the transactional pages directly
-Audit the supporting pages
Both are important. The goal is to convince the client that he is wasting money on the current #SEO_service.
Read time: 4 mins
-Audit the transactional pages directly
-Audit the supporting pages
Both are important. The goal is to convince the client that he is wasting money on the current #SEO_service.
Read time: 4 mins
What should be checked on the transactional pages?
Go to GSC, and check the following metrics:
-indexability: Are all the pages indexed?
-keywords: Are these keywords relevant?
-Number of queries: How many queries are these pages ranking for?
Go to GSC, and check the following metrics:
-indexability: Are all the pages indexed?
-keywords: Are these keywords relevant?
-Number of queries: How many queries are these pages ranking for?
-Positions: Where are they ranked exactly? Are you having a good CTR?
There is no need to move up to the second step if there is any problem with any of those.
The client is already in the red zone. You should genuinely warn him and offer your solution.
There is no need to move up to the second step if there is any problem with any of those.
The client is already in the red zone. You should genuinely warn him and offer your solution.
